Renowned beach club Shellona St Tropez has recently unveiled a partnership with the iconic luxury fashion house, Dior. This exciting collaboration brings a first-of-its-kind pop-up store to Shellona Saint-Tropez, presenting the striking 'Dioriviera' capsule collection. The pop-up will be open from June 1st to September 20th, offering a unique opportunity for fashion enthusiasts and Mediterranean sun-seekers to indulge in Dior's latest creations.
The collaboration between Shellona and Dior pays homage to Christian Dior's enduring passion for the art of Mediterranean living. The pop-up store at Shellona Beach provides the perfect setting to showcase the collection, sitting amidst delicately sun-dappled, natural surroundings.
From the beach to the restaurant, the summer atmosphere is punctuated by the collection’s iconic emblems, including the Toile de Jouy, reinvented this season in soft hues, from pink to grey. Named Toile de Jouy Sauvage, it adorns deckchairs, sunloungers, cushions and parasols. Animals showcasing the instantly recognisable motif are also masterfully transformed into life-size works, entirely sculpted in sand.
At Shellona, visitors will have the opportunity to experience the essence of la dolce vita as they explore Dior's iconic pieces. The legendary Lady D-Lite and the sophisticated Dior Book Tote will be on display, alongside Mitzah scarves and silk camisoles, all exuding the graceful French spirit. The collection seamlessly blends the elegance of Dior's designs with the allure of escapism, offering a true embodiment of the Dior dream.
Since its establishment in 2017, Shellona St Tropez has become a beloved destination on Pampelonne Beach, known for its bright and bounteous Mediterranean cuisine, upscale bohemian vibes and vibrant music scene.
The collaboration between Shellona St Tropez and Dior is an exciting convergence of two powerhouses, celebrating the harmonious fusion of fashion, lifestyle and the timeless allure of Saint-Tropez. This unique pop-up store is set to leave a lasting impression on fashion enthusiasts and connoisseurs of luxury alike.
Start planning your trip to Shellona St Tropez here.