Novikov Celebrates 10 Years with their Best-ever Christmas Market in Mayfair

Iconic London restaurant Novikov will be marking ten fabulous years at its much-loved Mayfair Christmas Market, which returns on Thursday 25th through Saturday 27th November from 11am to 9pm, bigger and better than ever. One of the prestigious Christmas markets in London, this year Novikov will have more stalls, more food and drink options and even the chance to meet a reindeer or two, this is a Christmas celebration you won’t want to miss.




Novikov is offering guests a specially curated plethora of incredible gifts to celebrate its ten years as one of the capital’s favourite restaurants.


Jaw-dropping experiences being offered include being chauffeured for the day in a Rolls Royce, an overnight stay at London’s iconic Dorchester hotel, or a thrilling powerboat experience for you and your friends courtesy of Sunseeker Luxury Yachts.


Starting 22nd November and for the following 10 nights, anyone dining at either the Italian or Asian Restaurants will automatically be entered in the prize draws.


Come 10pm each evening, diners visiting either restaurant could find themselves on the receiving end of a case of Louis Roederer champagne, £300 to spend at globally renowned McQueens Flowers or a family portrait shot by renowned photographer Adrian Houston.Also up for grabs is a private tour of Kew Gardens by its former Head of Arboretum, Tony Kirkham MBE, VMH.



Bar Manager Andrew Pengelly has put his incredible mixology skills to great use creating a new cocktail, Ten-abulous, a unique twist on the Moscow Mule. Citron vodka, Amontillado sherry, St Germain elderflower, fresh lime juice and Old Jamaica ginger beer are infused with pomegranate (a favourite of founder Arkady Novikov). Topped up with prosecco, the drink is then served in a “podstakannik”, a traditional Russian tea glass holder, branded with the Novikov logo.


Legendary Russian restaurateur Arkady Novikov launched his first overseas venture in London’s Mayfair back in December 2011. A decade later, Novikov Restaurant & Bar has managed the exceptional accomplishment of maintaining its reputation as one of the capital’s most successful restaurants - despite the fiery competition of London’s culinary scene.



Innovative as always, Novikov has constantly refined its food & drink offering, whilst collaborating with like-minded brands such as Blue Marlin. It also helped to popularise the “garden to plate” concept, with its very own market garden in the grounds of Suffolk’s Brent Eleigh Hall.


Novikov is looking forward to another equally memorable ten years…. and beyond.