Dubai Duty Free has played host to Mexico's cutting-edge tequila brand, Maestro DOBEL® with a captivating display from Proximo Spirits showcasing the luxury and innovation of DOBEL® 50 Cristalino and DOBEL® 50 Extra Anejo 1969 Limited Edition tequilas in Concourse B at Dubai International Airport.
The launch of DOBEL® 50 as a luxury spirit in travel retail, targets high end spirit drinkers who are looking to expand and diversify their drinking occasion, with an activation which sees two fully dressed pillars manned by a team of brand ambassadors offering a dynamic and enticing drinking experience for travelers.
Proximo Spirits will bring the craftmanship of Maestro DOBEL® 50 to discerning customers with DOBEL® 50 Extra Anejo 1969 Limited Edition tequila, a prestige tequila that exists on a par with malt whiskey, luxury cognac or vintage champagne. This premium tequila is joined by another world-class variant from the rich volcanic soil of single estates in Jalisco, Mexico– the DOBEL® 50 Cristalino, a multi-aged tequila which is crystal-clear, deceptively complex, and perfect for sipping neat for a special occasion or as an after-dinner drink.
Both handcrafted tequilas are cultivated for at least eight years before being harvested. Aged in the finest American and French oak barrels before being uniquely finished in Sauternes barrels. The presentation in Dubai Duty Free will be one of the largest collections of DOBEL® 50 Extra Anejo 1969 Limited Edition on sale across the world as the opulent elegance of this tequila has only been produced into 10,000 bottles.
Tequila Portfolio Marketing Manager EMEA & APAC, Chris Hill remarked: “It’s an honour to present Maestro DOBEL® 50 tequilas in this impressive activation and the response from travelers has been very positive. Proximo Spirit’s lavish display of tequila excellence is at home amongst the famous, world-class brands in Dubai Duty Free. We are delighted to see our innovative DOBEL® variants on display as the growth of luxury tequila in the travel retail continues to go from strength-to-strength.”
Dubai Duty Free Senior Vice President for Purchasing, Sharon Beecham said, ”We have welcomed many luxury spirits from across the globe and the addition of Maestro DOBEL® 50 in our product range will truly capture the imagination of travelers at Dubai International Airport.”African & Eastern/Gulf Beverages Group Business Manager Travel Retail, Chirag Aggarwal, said: “We are very proud to be part of the Maestro DOBEL® launch in collaboration with Proximo and Dubai Duty Free in showcasing luxury spirits (including limited editions) in a beautifully designed liquor pillar, with the assistance of very well-trained staff.”
The DOBEL® 50 Extra Anejo 1969 Limited Edition, 750 ml retails at $475 and the DOBEL® 50 Cristalino 750 ml at $165 for passengers travelling through Dubai International Airport.